Sustainability
Fashion without compromise. We believe looking good, in great-value fashion, shouldn’t cost the earth.
Why it matters
Zero-waste manufacturing helps address part of the 92 million tons of fashion waste1 generated globally each year.
Traditional retail brands often build in additional margin to cover inventory losses2 from overproduction and unsold stock.
Small-batch production removes that waste, so we can pass the saving straight to you — better quality at a fair price.
Made smarter
How our business model is better for the environment.
Small batch manufacturing
We manufacture in small batches, producing only what is needed and reducing waste to nearly zero. That also lets us reinvest the savings into better-quality materials, so your clothes last longer.
Responsible packaging
We use recycled or cardboard packaging. Traditional plastic packaging contributes to the 300 million tons of plastic waste generated annually; ours is sourced responsibly to ensure recyclability.
Made better
How we look after our people.
Harmonious working
We built a research and development hub in Istanbul inside the same premises as our head-office teams. Accountants, seamstresses, co-founders and merchandisers work side by side in a space built for collaboration and well-being.
Fair and ethical labour
We maintain a 50/50 gender balance and equal opportunities across the workforce. Fair wages and ethical labour practices mean every worker is valued and respected.
Made for change
How we keep improving.
Inclusivity through innovation
We use AI models for our imagery so we can show a wider range of ethnicities and skin tones, and reallocate the cost of fewer photoshoots into product quality. We are developing AI body-diversity tools to go further.
Reducing transport CO₂
Türkiye’s proximity to our customers means shorter delivery routes into Europe and Asia. We currently use air freight for speed and are working towards land transport to cut emissions.
Getting to ground transport
- 2025 Lay the foundations through research.
- 2026 Begin testing ground transport.
- 2027 Introduce a hybrid shipping model.
- 2028 Reach 100% ground transport within a three-day delivery radius.
Sources: 1. Chemicals & pollution action, UNEP, 7 February 2025. 2. Markup vs. Margin, Joor, 31 May 2024.